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16 years on and still going strong |
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"Ever
had one of those weeks? Well, we've had three. In a row. It's
certainly been interesting at Queen Street (and who said we weren't
value for money?) and the newspapers, terraces and, let's face it, the
man on the street, have been buzzing with the controversy raging over
the club, its future, form, and anything else people could think of.
Some of the comments which have been brought up are quite
unbelievable. Take, 'The current Horsham side is the worst ever.' Eh?
Do these people ever go to Queen Street or did they just get out of
the wrong side of bed that morning? They probably kicked the cat as
well."
Programme Editor Adam Hammond introduced himself to the Horsham public in
typically forthright style back in October 1993 when the Hornets marked his
editorial debut with a rare victory over Leighton Town and, sixteen years later,
Hornets Review caught up with Adam to ask him how he first got involved, his
memories of those testing early days and his selfless dedication in piecing
together a statistical history of the club.
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Hornets Review: |
Adam, this will be your 17th season
as programme editor for the club. Can you tell us how and why you
first got involved ? |
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Adam: |
I got involved shortly into the 1993-94 season. This was John Yems’
first full year in charge of the team and Maurice Shevlin was the
editor of the programme. I think the idea was to produce something of
a bit better quality than the photo-copied programmes of previous
years, so it could be used to bring in advertising revenue. The club
came to Horsham Press where we printed the colour covers, and then
reproduced the copy from Maurice for every game. Unfortunately,
Maurice didn’t have the resources to produce decent artwork and the
content was very limited as well so, instead of being something that
benefited the club by attracting sponsors, the programme came in for
a lot of criticism.
It got so bad that some of the supporters decided to produce their own
fanzine instead. And in the first issue, that was given away free, Pete
Tanner made some comments about the programme that didn’t go down too
well and Maurice promptly left the club. To be fair, Pete’s comments
were perfectly fair and weren’t insulting in any way, but Maurice took
them to heart.
This left the club in a dilemma as there were not a lot of volunteers
involved at the time and a new programme editor was difficult to come
by. Working at Horsham Press, I had taken an interest in the programme
as I had been a Horsham supporter since the early 1970s, and still had
all my old programmes from that time. I just thought that it was
something I would like to do, so I
volunteered to take over.
It was a bit of shock. My first programme was for the Leighton game
when we won 3-2, with Luke Anderson scoring a great winner near the
end. As the club hadn’t paid their printing bill, my second programme
never appeared, leaving the West Sussex County Times to report that HFC had a new programme
editor but would probably be fined for not producing a programme for
their AMT Cup game! I went on to the committee at the same time and
the average age was over 65 years (and that included me and I was in
my twenties)! Also, nobody knew who the Directors of the club were; it
seemed to be a big secret. The whole environment was quite strange.
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Hornets Review: |
I remember that first issue made quite an impact
as we had become accustomed to things like hand written pages and
missing team line-ups prior to you taking on the role. The professional
design, use of stats and some entertaining off-beat features made it a
stand out publication but one of the early highlights was your
interesting take on
match reports. What was your inspiration behind
these ? |
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Adam: |
I wanted to put
match reports in the programme
but it was quite dull writing about the team losing every game so I
made up stories instead. It provided some entertainment and made the
programme a bit different from the others in the league. I started
putting stats in the programme about how many minutes each player had
played over the season. It was meant to be a bit of a tongue-in-cheek
swipe at the
anoraks – but people seemed to take it seriously! |
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Hornets Review: |
The stats have been an integral part of your
programmes from the outset and has provided this website with plenty of
information for the archive pages. I know that a lot of the club’s
records were lost a number of years back so how have you gone about
your research and how much time have you spent in collating the
information ? |
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Adam: |
When I started doing the programme I thought the
club would have some records I could use, but there was nothing at
all. Apparently, the club had owned a collection of all of its old
programmes but these had been stolen some time in the troubled years
from 1979-1990. Everything was a mess. I found a collection of photos
from the early 1900s, that somebody had donated to the club, laying on
the floor in the little area where the floodlight switches were. They
had got damp over a period of time and were mostly totally ruined.
These were irreplaceable things – and quite valuable in their own
right, not just to the club. It was heartbreaking.
In order to get any information on the club’s past I had to delve into
microfilm of old newspapers. I used to spend at least half my annual
leave in various libraries and I reckon in the early years I spent over 1,000 hours a year on the programme. I still have a lot of work
to do to get all the club’s results collated, but I can’t devote so
much time to it these days. No doubt, though, I will spend a few
mornings in the library over the Summer. Money-wise, I have spent a
fortune over the years on photocopies, programmes, photographs and
ephemera. Just the other day I managed to recover some framed
photographs that used to hang on the clubhouse wall, but went missing
some thirty years ago! |
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Hornets Review: |
I don’t think that anyway can question your
commitment, that’s for sure. A real labour of love. Talking of
finances, the club is in a very fortune position to be able to call
upon your expertise, rather than outsourcing the printing to another
company, but how many programmes does the club need to sell on a
matchday to make a profit ? And what happens to any that remain unsold
? Are you able to recycle them ? |
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Adam: |
Any programmes that are unsold either go to the
club shop, or are recycled. As for numbers, I am not too sure these
days. I believe if the club sells around 120 then it breaks even on
the printing for that game. We used to sell that quantity pretty
regularly at Queen Street. That doesn’t count the cost of printing the
covers and the colour pages but these are paid for through the
advertising. The worst thing is when a game is postponed. We seldom
re-use out of date programmes as the rescheduled games are usually
some distance in the future. Programmes from postponed matches
generally go straight into the recycling bin, but I always save a few
for myself so there are some rare unissued programmes in existence! |
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Hornets Review: |
HFC has been consistently placed in the top ten
in the annual programme awards for a number of seasons, and rightly
so. Do you see it as a challenge to win this award and, if so, what do
you think you need to do to improve on the current publication ? |
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Adam: |
I couldn’t care less if we win awards or not. I
suppose it helps to raise the profile of the club, but it means
nothing to me at all.
The best way of improving the programme is to spend more time on it.
In 2007-08 I was able to put a little more time in and was happy with
some of the issues we produced. The programme for the Carshalton match
that season was the best one I have ever done. There were features on
Leavesden Asylum, The Kinks, Charlie’s Angels, the Paris Massacre and
the Beatles’ Abbey Road album as well as all the football stuff. I get
my satisfaction from knowing I have produced something decent, and not
from winning awards. I was really happy with a series of articles I
wrote on Rob O’Shaughnessy discussing the great philosophers; that’s
the reason I still do the job. Unfortunately, Rob hated it, so it
ended prematurely, but hopefully I can come up with some other stuff I
enjoy writing. |